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Some business new competitive levers are generated from Industrialized Countries' citizens that pay high attention on businesses social impact.
A continuously growing percentage of this "billion" of consumers, on the way of becoming "prosumers", pay a growing attention to Human Rights, to Environment Pollution, to Business Ethics and condition their product purchasing choices to the manufacturers respect of such social principles.
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That is a new and higher level of demand that could be satisfied only through an equally new level of offer! For this reason in Western Countries the adoption of Corporate Social Responsibility rules, the publication of acceptable Social Balance Sheet, the commitment to observe the UN Global Compact rules and demonstration of ethical behaviour of a business are rapidly becoming market access thresholds.
And Finance cares too! Ethic funds, addressed to finance ethic businesses, are also growing around Europe and Western Countries.
In the today Globally Competitive Business Environment driven by Consumers / Prosumers Ethic business conduct becomes a Point of Strength differentiating the business from competitors.
Our Intelligence Activity keeps under focus this aspects too.
For further information about our Intelligence Networking Program and tailor made answers about the contents of following pages, please write to info@wtcbrescia.it.
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